Before you launch a product you will need to determine what type of launch your product will start off with.  Because we don’t want to over or under order inventory, most products that we launch first start out as a pre-order. This means that we let the product sell on the website for a week or two before placing an order for inventory. Another factor to how much inventory we order is determined on what kind of launch the product ends up being.

Types of Launches

Evergreen Pre-Order:
This type of launch happens when you’d like to continue selling that product year round. It is still subject to being retired by DFTBA if it does not sell the pre-specified amount during the allotted amount of time. However, if it does continue to sell well, we will continue to reorder when necessary. 

This product is usually a mainstay product. Most of the time, creators like to have 2-3 affordable evergreen products on their page that they can promote year round when they don’t have a new release. 

This launch type starts off as a pre-order. After about one or two weeks, our Product Procurement Clerk will evaluate how much has been sold on the site and then place an order for what has been sold plus an excess that will last online sales about six months minimum.

Evergreen Inventory On-Hand:
This type of launch happens when you’d like to continue selling that product year round, but would like to start off with an initial order right off the bat. This launch is usually selected if it revolves around a promotional video, episode, or event where you’d like to promote that there is already inventory available. 

This product is also still subject to being retired by DFTBA if it does not sell the pre-specified amount during the allotted amount of time. However, if it does continue to sell well, we will continue to reorder when necessary. 

This launch is usually only recommended if you have a clearly planned out promotion that revolves around the product. This is because if we place an order, we don’t know how much will sell in the beginning, and there is the possibility of losing out on a better price break, or making sure that we don’t over-order and create too many expenses. We usually recommend using this type after you have some sales history to give you a better idea of how much to order ahead of the launch. 

Limited Time Sale:
This type of launch happens when you’d like to put a product up for sale for a specified amount of time. After that timeframe, the product goes offline and is no longer for sale. Our Product Procurement Clerk will place an order based on what was sold during that time frame, and then a small buffer amount for replacements and exchanges.

This launch has shown great success with creators who don't wish to promote products year round and would like to narrow it down to specific times throughout the year. We’ve also seen great success with this type of launch because you are guaranteed to make a profit since we are only purchasing what was sold online. 
This type of launch is great for products that have variants since we cannot predict which size, color, or other option will sell out first if you were to go the Limited Edition route. This type also creates a sense of urgency for customers who otherwise would be on the fence when purchasing an evergreen product that they know will be available year round. 

Limited Edition:
This type of launch happens when you’d like to put a limited amount of inventory up for sale. Once the inventory is sold out, the product goes offline and is no longer for sale. This product is usually purchased before the product goes live since there is only going to be a set amount. 

Similarly, we usually recommend this launch if you’ve already had a sales history with DFTBA. This launch is great if you’d like to launch a product that does not have variants, This way you don’t have to guess how much to order for each size, color, etc. 

This launch has shown great success with creators who don't wish to promote products year round and would like to narrow it down to just the amount that has been ordered. 


No Rules!
These are just the basic types of launches. There are no rules saying that you can't re-launch a limited edition product later down the road, that you can’t extend a limited time sale, or decide that an evergreen product will turn into a limited product. We’re happy to work with you on developing an appropriate type of launch that is best for your product!